Starting this week, Beyond Meat is selling a new “meatier” version of its Beyond Burger that the company says is a source of complete protein and both looks and tastes more like real meat.
The new burger uses a combination of coconut oil and cocoa to imitate the look and taste of “marbling,” the white, fatty specks you get in meat that contribute to its rich flavor. The burger also new uses apple extract so that it browns more as it’s cooking.
A “rapid and relentless” development process
Although the burger contains the same 20 grams of protein as before, its pea, mung bean, and rice protein combination means that it’s now a source of “complete protein,” containing each of the nine amino acids that are necessary in a human diet….