McDonald’s starts testing Beyond Meat burgers in Canada
Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images
The popularity of the plant-based “meat” trend is only getting bigger, and now, McDonald’s is joining in. The popular fast-food chain is set to test a Beyond Meat burger in 28 restaurants in southwestern Ontario for 12 weeks, according to a report from CNBC.
The test burger will be called the P.L.T. (plant, lettuce, and tomato). It will cost $6.49 CA plus tax (roughly $4.90 USD), and it will be used to determine both demand and practicality of offering the vegan patties.
Meet the P.L.T. (plant, lettuce, tomato)
“This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations,” commented Ann Wahlgren, McDonald’s vice president of global menu strategy.
M…
Continue reading…