Lyft’s algorithm is trying to block people with names like ‘Dick,’ ‘Finger,’ and ‘Cummings’

Illustration by Alex Castro / The Verge

Lyft is flagging people with names its algorithm thinks are inappropriate, like “Dick,” “Finger,” and “Cummings.” The ride-hail company is sending messages to these users telling them their names don’t align with its community guidelines, and are being directed to change their name or get booted from the service.
Naturally, this is creating some consternation among people with, shall we say, delicate-sounding names.

Yo @lyft I think it’s kinda fucked you don’t allow me to use your service anymore because of the last name I have! Fix your company’s code and parameters! The last name Cumming Is an actual last name head asses— Cultra (@MitchellC717) December 19, 2019

Dear @lyft – My last name really is ‘Cocks’. How would you like…

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