Lime expands its scooter subscription service to include daily and monthly passes

Photo by Amelia Holowaty Krales / The Verge

Lime is expanding its subscription service LimePass to include daily and monthly passes. It’s an attempt by the scooter company to lock in consumers over time in a market with nearly identical products and pricing schemes.
LimePass subscribers will be able to rent one of Lime’s electric scooters for a whole day or a whole month for a nominal, flat fee. Daily passes will give customers access to unlimited 30-minute rides for 24 hours, while a monthly pass will have a set number of daily rides, each for up to 30 minutes.
Pricing will vary by market, but a screenshot suggests a daily pass will cost around $14.99. A monthly pass with five rides a day would cost $16.99 or 10 rides a day for $29.99. Lime is also offering an unlock pass which…

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