BMW is going all-in on in-car microtransactions

Photo by Jan Woitas/picture alliance via Getty Images

BMW has detailed an overhaul to the digital systems that power its luxury vehicles, including a new map and navigation system, a revamped digital assistant, a “digital key” (first shown off at Apple’s annual developer conference last week), and wireless Android Auto. But the most interesting thing BMW shared about the changes is that the company is going all-in on in-car microtransactions.
Cars are more full of computers and software than ever before, which has made it possible for automakers to add new features or patch problems on the fly with over-the-air software updates. This has also presented these automakers with new ways of making money. Take Tesla, which pioneered them and currently sells access to a variety of features after…

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