Amazon’s Alexa is coming to thousands of Jaguar and Land Rover vehicles

Alexa in the Jaguar I-Pace. | Image: Jaguar Land RoverJaguar Land Rover announced a software update this week that offers deep Alexa integration for newer vehicle models (via Bloomberg).
The update is available to over 200,000 Jaguar and Land Rover vehicles outfitted with the company’s Pivi Pro 3.0 or later infotainment system via an over-the-air update. This comes after Amazon’s efforts early last year to open up some of Alexa’s AI to allow car manufacturers to better integrate Alexa into their vehicles.
Competition is already hot for Amazon in the automotive space
Alexa in Jaguars and Land Rovers will be usable without the need of a smartphone and will be able to assist drivers hands-free with playing music, navigating to various points of interest, and everything else Alexa is capable…

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