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When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend to put things right.
When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend to put things right.
Source: Phys.org
