HBO Max launches in May 2020 for $14.99 a month
HBO Max, AT&T’s big foray into streaming, will launch in May 2020 for per $14.99 a month, the company announced at a special event held for investors. An ad-supported tier will reportedly launch in 2021.
Existing HBO subscribers on AT&T (approximately 10 million) and HBO Now direct billing subscribers will get HBO Max for free. Customers who subscribe to AT&T’s premium video, mobile and broadband packages will be offered bundles at launch with HBO Max at no additional cost, according to an AT&T press release.
The $14.99 pricing tier makes it one of the most expensive in the shifting streaming landscape. Apple TV Plus is only $4.99 a month, while Disney+ is sitting at $6.99 a month. AT&T is in a tricky spot. HBO Now, its other…
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